Today I want to talk about the Consumer v's the hard sell and how you can get your beauty fix without feeling empty in the back pocket.
With so many companies out there hard selling their products, its a wonder consumers haven't given up out of complete frustration. A cream for this and a cream for that....wrinkle cream here, wrinkle cream there. Seriously, give us a break!
I just love the little booths inside the shopping centres where they hire really good looking European tourists to hock their shitty products that are over priced and include low quality ingredients. Have you ever noticed they target people who look like they don't know about products..... if you haven't - they do. They actually have a specific demographic they are told to target -the majority are men believe it or not. Men are suckers when it comes to a pretty girl and especially when told they should buy a gift for their partner.... it's the hard sell and it's not fair!!!!
I also love the cosmetic counters where the hard sell is what it's all about. I've spent many years working on cosmetic counters and I can tell you now - the majority of workers do not hold a diploma of beauty and are on very high weekly/monthly revenue targets. If they make their targets they get a bonus!!! Yes you guessed it - the hard sell is important to these guys as it is a major part of their job. Now i loved working on counter don't get me wrong, I'm just clarifying why that extra cream is so important to sell to the consumer.
I'm going to break it down so its simple and easy to understand so you can stop wasting your hard earned money on products that are just going to fill and clutter your bathroom rather than benefiting your skin. The main three product you need to successfully clean, exfoliate and nourish your skin are:
The cleanser - every skin requires a clean - you need a cleanser to remove dirt, grime and make-up from your skin. If you don't remove the above from your skin, you are going to end up with a build up of residue, black heads and possible irritation - not to mention you'll never be able to get an even coverage of fresh make-up with the previous years still on your face!!
The exfoliant - the friend of the cleanser, the exfoliant is the scrubby cleanser - she helps you remove just that little bit more grime PLUS helps your skin sloth off the skin cells it was unable to remove naturally. The exfoliant is important, for without an exfoliant and the removal of dead skin cells the rest of your routine is a waste of time.
The moisturiser - without an exfoliant, the moisturiser is a waste of time. You need to remove the dead skin so your products can effectively penetrate the new skin assisting in hydration and transfer of product ingredients.
The difference in products is HUGE - ingredients are very important when choosing a product that suits your skin. Things you need to take into consideration are:
- Your skin type
- The condition of your skin
- What make-up you use - is it an oily based make-up or a matt?
- Your age - do you need anti-ageing or just a simple hydration
- What's your budget?
- What really works?
- plus much much more which i'll touch on in a later post...
If you're wanting a simple range or an anti-ageing range, you are best to go for products that are a registered cosmeceutical grade. The reason I say this is because they have been formulated by a chemist with ingredients that can actually move through your skin into the deeper levels rather than just sitting on the top layer like many do.
I personally love Skinstitut - they offer an affordable range of very amazing products that are $45 each. The range is only small and they don't hit you with the hard sell either which is refreshing. The product sizes are ample enough to get you through the months without spending a fortune and they cater to all skin types. You really can't go wrong.
The ingredients are also a big selling point of this product and guess what..... they really work - you can see a difference in your skins overall appearance after a few days of use.
Check them out at www.skinstitut.com
So that's the basics for you to get started at least. In my next review I'll be going more into the different brands that are on the market and doing a little comparison in ingredients and effect on the skin plus i might even touch on some skin anatomy just to help you with a deeper understanding.
I hope you enjoyed my blog, look forward to keeping you up to date with beauty tips soon.
Lyndall xx
